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Crown Sport Nutrition: The Brand for High-Performance Individuals
Delivering science-backed products and unparalleled value to elevate health and performance worldwide. We empower athletes and individuals to achieve their goals with transparency, innovation, and a rock-solid commitment to quality.

by Pol Gieco Villegas

Why Crown Sport Nutrition? (43 sec)
Origin and History
From a Family Vision to Global Leadership
Family Roots
Founded in 2014 as a family project with a strong scientific foundation.
Scientific Approach
Rooted in science, quality and transparency. Collaboration with universities and scientists.
Empowering Athletes
Providing safe, effective, and scientifically validated products. Used by elite athletes.
Global Vision
Aiming to create innovative and trustworthy solutions for the high-performance individuals of the future.
A Decade of Growth and Innovation

Timeline 2014-2024

Crown Sport Nutrition's journey of continuous growth and innovation: 2014. Seed of Science Crown Sport Nutrition was founded and first step was to collaborate with the University of Greenwich to scientifically prove the 100% All Beef product, unique in the world. 2016. Top-Level Team Despite our small size, and thanks to our values and determination, we built a strong R&D team along with outsourced manufacturing, marketing, and sales teams, enabling us to compete with the top brands in the industry. 2017. Quality Certification We achieved a significant milestone as the first Spanish brand to receive Informed Sport certification, validating our dedication to product quality and safety. 2018. The trust of the PRO athletes, doctors and sport nutritionist Our values, research, certifications, products, communication, and word of mouth positioned us, attracting industry professionals and creating a cutting-edge R&D ecosystem. 2017-2024: Growth and Expansion In under 10 years, we grew from a family project to nearly €2.7M in revenue by 2024, expanding to 20 countries with a 45% annual growth rate. Recognized as a top global brand with four ESSNAwards in 2023, we also launched Crown Health Nutrition in 2024, focusing on health supplements.

Team, Collaborators and Values
Visionary Founding Team
Led by Pol Gieco Villegas, Crown Sport Nutrition was built upon his unwavering vision and core values from the very beginning.
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Pol’s strengths lie in his forward-thinking mindset, relentless determination, expertise in product development, talent for building high-performing teams, and his ability to add value at every operational level. These qualities have been instrumental in driving the brand’s continuous growth and success.
Unique Scientific Collaboration Ecosystem
We collaborate with prestigious institutions like the University of Greenwich and UCAM, elite athletes across disciplines, and some of the world’s leading scientific and technical experts.
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Key contributors include:
  • Dr. Fernando Naclerio – Scientific Advisor and authority on sports performance.
  • Dr. Ismael San Mauro – Scientific Advisor specializing in microbiota research.
  • Juanjo Moreno and Álex Ruiz – Trends Advisors from Carlos Alcaraz’s performance team.
  • Pablo Felipe Martín – Food Technologist and Chemical Engineer driving product innovation.
Additionally, hundreds of doctors and sports nutritionists work with us daily, validating our products and philosophy to ensure the highest standards of quality and effectiveness.
High Performance Communication, Sales, Operations and Technology
Our team integrates strategic vision, cutting-edge technological innovation, and commercial expertise to drive industry leadership.
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Communication and sales are expertly led by Miguel Ángel Quiroga and Daniel Jiménez, while Josep María Fernández spearheads process automation and tech support. Together, we collaborate to achieve global scalability, streamline operations, and build impactful connections with our customers.
Top tier Scientific Collaborators
Our Core Values
Market Challenges
Key Market Problems
Lack of Real Scientific Evidence
Many brands lack published scientific studies to support their products, creating distrust among consumers who are increasingly seeking solid scientific evidence.
Product Safety Concerns
The absence of recognized anti-doping certification generates distrust among athletes.
Poor Athlete Education
Many athletes are unaware of the science behind supplementation and don’t know why or how to consume the products optimally.
Issues with Flavor, Texture, and Digestion
Products on the market often have suboptimal flavors, textures, and digestion experiences.
Crown´s Solution
Innovation and Customer Connection

1

Circular Iterative R&D Ecosystem (CIRDE)
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We collaborate with leading universities, scientists, laboratories, doctors, nutritionists, technologists, chemists, and both elite and amateur athletes. Our development process is unparalleled: identifying trends, validating scientific research, creating innovative products, and rigorously testing them with key stakeholders before every launch. Trusted by the best, our products empower top performers worldwide.

2

Informed Sport Anti-doping Certification
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We are among the global leaders in anti-doping certified products, with one of the most extensive certified ranges in the industry. With the support of investment, our goal is to achieve certification for our entire product line.

3

Ongoing Education and Value-Driven Content
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We educate consumers and professionals by providing value-added content and real-time support, both online and offline. This approach fosters trust, earns recommendations, and builds lasting relationships.
We forge unique connections with influencers and customers, creating meaningful engagement and loyalty.

4

Customer-Centric Marketing and Communication Strategy
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Our approach goes beyond selling—we deliver exceptional value that makes customers actively seek out Crown. By combining outstanding products, effective communication, unparalleled service, insightful education, and genuine passion, we create a powerful connection that drives deep engagement and loyalty.
Research and Development
Science at the Core
University Partnerships
Collaborating with leading institutions like University of Greenwich and UCAM.
Scientific Breakthroughs
12 publications in top-tier Q1/Q2 journals on several of our products.
Circular Iterative R+D Ecosystem (CIRDE)
Cutting-edge facilities, and world-class scientists, doctors, nutritionists and athletes
Current product lines
Performance
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Supported by scientific studies published in Q1 and Q2. Our premium performance products are scientifically formulated to enhance athletic achievement for all types of athletes and with Informed Sport antidoping certification to ensure maxium quality and safety.
Health
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We're expanding our reach to become the global reference in sports nutrition and health, leading the way with innovative and trustworthy solutions for the high-performance individuals of the future, and in the end, help to create a healthier and happier world.
Clean Label
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Vegan, gluten-free, allergen-free and sweetener-free products. Pure formulations that meet the highest standards of clean nutrition
PRODUCT PROPOSAL FOR PLANET FITNESS
Whey PROtein+
WHEY PROTEIN CONCENTRATE WITH A PLUS OF LEUCINE AND GLUTAMINE AND ANTI-DOPING CERTIFICATE INFORMED SPORT.
Technical specifications
  • 3 FLAVOURS: Chocolate, Strawberry, Waffer Cookies
  • 2 FORMATS: Tin 25 servings 25 g protein / Single Dose 20 g protein
  • 3,1 g of Leucine per serving
  • More than 2 g of Glutamine added per serving
  • With anti-doping certificate by Informed-Sport
  • Easy absorption
  • Immediate solubility and delicious taste
Creatine Monohydrate Creapure®
BEST ULTRAPURE CREATINE (CREAPURE®) WITH ANTI-DOPING CERTIFICATE INFORMED SPORT
Technical specifications
  • 1 FLAVOUR; Neutral
  • 2 FORMATS: Tin 300 g / Single Dose of 5 g
  • Pure Creatine monohydrate powder
  • 100% Creapure® by AlzChem Trostberg GmbH
  • With Informed-Sport anti-doping certificate
  • Improve performance. Scientifically proven
  • Allergens Free and Suitable for Vegans
Pre-Workout PRO ST
SCIENTIFICALLY* PROVEN PRE-WORKOUT FORMULA WITH ANTI-DOPING CERTIFICATE INFORMED SPORT
Technical specifications
  • 2 FLAVOURS; Citric, Blue Storm
  • 2 FORMATS; Tin 300 g, 20 servings / Single Dose 15 g
  • With a plus of Essential Amino Acids
  • With Caffeine and Nitric Oxide precursors
  • With anti-doping certificate by Informed-Sport
  • Low in Carbohydrates and without added sugars
  • Proven efficacy through own scientific study*
  • Suitable for Vegans and Allergens Free
Communication Strategies
Connecting with the audience
Digital Marketing Campaigns; organic and paid
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We use platforms like Mailchimp, Instagram, Google Ads, Facebook and Strava to reach our target audience. These platforms allow us to connect with consumers in a personalized and effective way. We invest in ads and generate valuable organic content to increase our customers every month.
Collaborations with Influencers and Renowned Athletes
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More than 500 influencers and elite athletes collaborate with us, promoting the brand to their audiences. These collaborations help us build trust and credibility among consumers.
Content Creation and Education to Achieve Prescribers
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We collaborate with some of the best scientific content creators in Spain and produce both weekly content and annual events. We have held 3 editions of the International Symposium on Nutritional Supplements for Sports and Health with some of the best speakers in the world and this 2024 we have a new event, the I International Congress on Nutrition and Supplementation in Endurance Sports
Media and Advertising
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Strategic alliances with mainstream media like Marca.com and also with specialized media in sports and nutrition to increase visibility and educate the consumer about the benefits of our products. These alliances allow us to reach a wider and more specific audience.
Sponsorship Impact
Winning with Crown
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The achievements of 35 Olympic athletes, including 10 medals and 3 diplomas at Paris 2024 Olympics, the 5 medals at the Paris 2024 Paralympics, the rise and triumphs of Carlos Alcaraz, Athletic Club’s victory in the King’s Cup, Roberto Sánchez Mantecón, David Cantero, and Marta Sánchez's triathlon wins, Pau Capell and Claudia Tremps conquering the UTMB, Alain Santamaria’s successes, UCI World Champion Alejandro Montalvo...—all stand as powerful validations of our unwavering commitment to high performance.
International Awards and Recognition

ESSNAwards 22/23/24 and SME of the Year
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Crown Sport Nutrition has earned 9 international awards over the past three years, recognizing the quality and innovation of our products:
  • 1 award in 2022: Best Collaboration with the University of Greenwich for our focus on R&D.
  • 4 awards in 2023: Best Brand and Best Product for the Hyper (1:0.8) line, designed for endurance sports.
  • 4 awards in 2024: Recognition of key products like Nitrates 600 + Citrulline and the Hyper line at the prestigious ESSNAwards.
These accolades reflect our commitment to science, innovation, and top-level performance.
Additionally, we were honored with the SME of the Year Award in La Rioja 2023, celebrating our successful international expansion strategy.

REF 2021
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Our research has been recognized as exemplary in the United Kingdom, earning a place in the prestigious "Research Excellence Framework" (REF) program, which showcases the most outstanding research to guide advancements over the next seven years.

The triumph of our athletes
Key differentiators
What Sets Us Apart
Science-backed and safe products
Our Circular and Iterative R+D Ecosystem (CIRDE) guarantees top-tier, safe products meticulously tailored to market needs. Hundreds of professionals unite with a single goal: enhancing the athlete’s performance and health.
Trusted by elite athletes and universities
Top-tier athletes and prestigious educational institutions rely on our products, demonstrating their effectiveness, safety and quality.
Connection with the society
Crown fosters a unique connection with people, consistently delivering value that resonates deeply with society and enhances its well-being.
Unmatched values in the industry
Advancing society through science, uncompromising quality, and unwavering transparency.
Join us in redefining the future of Health and Sports Nutrition
Crown Sport Nutrition is the essential partner for those who strive for greatness, both in sport and in life. With an unwavering commitment to science and innovation, we empower individuals to push their limits and achieve extraordinary results.
We celebrate the journey of high performance—a path defined by discipline, effort, and constant growth. Backed by safe, effective, and scientifically validated products, we inspire and support those who pursue excellence every day.
Join us as we redefine the future of sports performance and global health, becoming the trusted brand for high-performance individuals worldwide.